Brera Design District is a project of Studiolabo and it's a part of the Milano Design Network
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Design, creativity and communication are once again starring in the original location dedicated to the Presotto 2014 novelties.
Presotto Industrie Mobili, a historical brand that has existed since 1948 and is appreciated in Italy and throughout the world for its superior furnishing solutions is ready to conquer Italy’s design capital and become the star of a special Fuori Salone event dedicated to the presentation of its 2014 novelties.
The exclusive location in the heart of the Brera Design District in Milan, in Via Fiori Chiari 17/A will be the backdrop of this dynamic and innovative event in north-east Italy which, during the effervescent Salone Internazionale del Mobile exhibition week, will involve architects, designers, the press and fans from all over the world. “Be district: creating connections and communicating innovation” is the very relevant topic of the fifth edition of the Brera Design District event dedicated to communication in the social media age. Presotto, that has always kept abreast of the times, this year too will be one of the main participants in the event which it will support with specific initiatives climaxing on 9th April.
The project, that has been painstakingly perfected in every detail, showcases the company’s best collections that have always been distinguished by top handicraft quality, the ability to adopt innovative design choices that satisfy an attentive and refined public, integration of technology in the home and research into innovative materials.
The evocative location chosen isinterpreted by the architect Pierangelo Sciuto’s creative concept. For this special occasion, he has decided to adopt a new way of presenting Presotto’s products using materials, extolling the contamination of natural elements along an original path that includes art, design and bespoke elements that authentically express the company’s philosophy. In fact, the space, that benefits from the natural light filtering through a skylight and from the soft shades of the walls, creates a really enthralling atmosphere that is ready to welcome guests in 400 m2 of pure artistic contamination. Lastly, two entrances, one in Via Fiori Chiari 17/A and another in Via San Carpoforo 9, make the event, which is reinterpreted by adopting an unexpected graphical and furnishing concept, easier to access and more noticeable to a greater number of visitors.
All this upholds the made in Italy concept as well as environmental sustainability.PRESOTTO_Made in Italy passion and desig
Making the most of over sixty years of experience in producing superior industrial handicraft furniture with a brand that aims at achieving the highest Made in Italy standard of production in the furniture sector. These are the first steps taken to launch Presotto Industrie mobili Spa again, a company located in Brugnera (PN) that has been appreciated in Italy and throughout the world since 1948, leader in the Furniture District of Livenza and about to face an exacting experience of growth to acquire new market shares.
Presotto’s authentic and functional design is born and develops within the Research and Development Centre, one of the most modern and sophisticated in Italy where all the products are engineered.
Additional strengths of Presotto are the very high quality of its handicraft work, its capacity of adopting cutting-edge design choices that are able to satisfy an attentive and refined public, the integration of technologies in the home and its research into innovative and unusual materials such as ecomalta®, stone and Corten. Ongoing growth and research complete the company’s winning strategy.
Design, quality and service are all aspects the company has always focused on with two different brands: Presotto is dedicated to the residential area; Presotto Contract is specialised in turnkey supplies of furniture for the hotel sector and for the community and private residential ones. We offer a wide selection of modern and custom-sized items, designed for customers who want day and night furniture that is always innovative and that expresses the unique beauty of the Made in Italy style: living room furniture, back-to-wall systems, bedroom furniture, wardrobes, beds, complementary items, all made using a selection of excellent raw materials chosen and processed to last. Moreover, the very flexible offer makes endless solutions possible for every room in the home. This is enhanced by a very high customisation ability capable of meeting the requirements of the most demanding customers.
A design interpreted by the creative concept of the architect Pierangelo Sciuto who, on preparing the various collections,decided to adopt a new way of presenting Presotto’s products using materials, extolling the contamination of natural elements along an original path that includes art, design and bespoke elementswhich express the company’s philosophy.
Lastly, collaborations with internationally-renowned architects and designers such as Renzo Piano, Marco Piva, Lorenzo Bellini, Toyo Ito, are fundamental and an integral part of Presotto's most advanced production.
All this upholds the made in Italy concept while maintaining the essence of a special concept of "beauty" that never goes out of fashion.
Presotto Industrie Mobili Spa has always been particularly sensitive to environmental issues and to safety on the workplace.
