Brera Design District is a project of Studiolabo and it's a part of the Milano Design Network
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EVENT DETAILS

40th Anniversary Special Event “Fuorisalone”



Gamma International, company leader in the leather upholstery industry, is now in the best showrooms and interiors design studios in more than 90 countries all over the world. Since 1974, the company is known for a full made in Italy production and a high quality control on the finished product. For its 40 years anniversary, during the Milano Design, Gamma is hosting a very important event “fuorisalone” in Corso Garibaldi 117, the heart of the city, presenting “Dandy Home”, a great collection of Leather upholstered products and furniture accessories, created and managed by designer Giuseppe Viganò. The selection and the research of exclusive leather hides is focused on finding new and amazing combinations, inspired on the world of fashion and art, and highlighting the nature and the look of every single product; the final goal is to create a well marked living space concept. Gamma shows a great focus on the details, conceived with unbelievable skills by the designer, and achieved with excellent results. It’s the result of a great and long experience in the business, 40 years of passion, research and ability in the manufacturing of natural leather hides.

Opening hours Fuorisalone:
April 8/9 10:30 - 21:30
April 10 10:30 - 19:30
April 11 10:30 - 21:30
April 12 10:30 - 21:30
April 13 10:30 - 18:00


DAYS OF APRIL:
8
9
10
11
12
13

Opening during Fuorisalone:
8/9 Aprile 10:30 - 21:30
10 Aprile 10:30 - 19:30
11 Aprile 10:30 - 21:30
12 Aprile 10:30 - 21:30
13 Aprile 10:30 - 18:00

www.gammarr.it
EXHIBITORS
& COMPANIES

Gamma Arredamenti International

Natural evolution
It all began with a solid friendship, through the common passion for furniture that Gabriele Ghetti and Carla Botti, owners of the company, always shared. Having grown up together in their trade, they worked on a project that has brought Gamma to become one of the leading manufacturers in the district of Forlì, and allowed the company to have a firm foothold on the world market. The first step taken by these two partners has been to take the lead and shortly after, to acquire the ownership of what was a small company, a manufacturer of fabric sofas for the domestic market, with the intention of, immediately, implementing a radical transformation: an ambitious industrial project aimed at the upper-medium segment of the international market. Al though apparently running counter to the market trend, Gamma has chosen not to relocate and maintain the entire production plant in Forlì. The above decision was made, in order to be able to rely on the creativity, experience and skills of local artisans, and to constantly monitor the quality of its products, thus upholding the values inherent in Italian design, perceived abroad as a valuable and indisputable strong point. In the early 80’s Gamma market was based on the leather upholstered products, mostly addressed to the big distribution suppliers. The 90’ marked a crucial turning point, as the ownership decided to invest on the Gamma brand. The development of the brand, supported by important investments on original and high quality products, was promoted by a team of area managers, and brought the company to achieve an international success. Today Gamma exports in 90 countries and, through the permanent American headquarter “Gamma USA”, leads the high end American market in the upholstery business.

Gamma collections
A contemporary, clean design backed by traditional methods of manufacturing and high craftsmanship: these are the distinctive characteristics of the Gamma's production. Next to this collection, already rich in emotional content and technical, a new concept emerges for the international design market. The exclusive nature of "Dandy Home Collection" designed by Giuseppe Viganò, was directly inspired by the universe of "fashion" through new combinations of materials, well-researched features and creative solutions. With the two collections, Gamma pays attention to aesthetic detail, practicality and overall comfort which is up to date in anyone's language; an international style characterized by luxury and exclusivity.
LOCATION

Showroom Gamma/Dandy Home (Dreamfactory Laboratory)
-
Corso Garibaldi, 117

Brera Real Estate