Brera Design District is a project of Studiolabo and it's a part of the Milano Design Network
EN
IT
LANGUAGE:
Cocktail April 8 19:00 - 22:00
IVV: a 60 years’ history made of glass, corporate values and humaneness
It's 1952: a group of glass-masters join together to creates Industria Vetraria Valdarno, a collectively-owned business bound to the great tradition of blown-glass and craft. Thanks to the great experience of craftsmanship that characterizes the Arno Valley, with a natural inclination to innovate and experiment with new technologies and also with design, IVV has launched a dynamic and articulated course and nowadays, after more than 60 years ,it can be considered as a model business for both its distinguishing ethical and social commitment as well as for its production capacity, ranking among the leading companies in its field. Thus respect for business but also social and human values: something quite uncommon in the contemporary scenario, where awareness for labour and for the hand who executes are real added values to that of the product. Nowadays more than 60 years later, each IVV object still tells of a story that derives from passion and expresses these values in every detail, and it is the detail that makes each object as unique and full of emotion. IVV is this, most of all: emotion, faces, shared values and passion for glass, an old but still new, malleable and endlessly renewable material.
