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Visionica


A seasonal programme of events where multimedia is the innovation's factor in the creative exchange between Art, Science and Technology

Visionica is the experimental incubator of cultural projects and events that the non-profit association Amici di Mediateca will be developing in the three-year period 2014-16 in cooperation with Mediateca Santa Teresa-Biblioteca Nazionale Braidense in its premises in via Moscova 28, Milan.

The Focus of Visionica is the multimedia as a factor in innovation in the creative exchange between Art, Science and Technology. A seasonal programme of events will be developed opening Mediateca Santa Teresa to the widest public and the freest use, enhancing and adding to its particular features, combining its programme with the offer of a public consultation service guaranteed by the Institute.


DAYS OF APRIL:
8
9
10
11
12
13

Opening during Fuorisalone:
tutti i giorni 10:00 - 22:00 domenica 10:00 - 18:00
www.visionica.it
EXHIBITORS
& COMPANIES

Ducati Motor Holding spa

Ducati Motor Holding S.p.A – An Audi Group Company

Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Their motorcycles are characterised by “Desmodromic” performance engines, innovative design and avant-garde technology. Covering several market segments, Ducati's range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North-American and Asia Pacific markets. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.

Lago

In the crowded world of domestic design, Lago takes its place as an emerging brand, thanks to a collection of stimulating products and a corporate philosophy which embraces interaction between business and art, coupled with on-going research into sustainable development.

Our core values are: quality of life, being together and re-claiming the home as domestic environment and no longer a transitory space; through the influences provided by the people who live there and who can enrich these spaces with design that combines quality with the right price.

A company headquarters with the spirit of a home. The central role in the business is once again occupied by the people; opening up the territory and promoting economic and cultural development in an intelligent manner : after all, the man who creates is also the man who uses.

A studio which hosts young university students and designers from around the world: creativity, friendship and the exchanges which enrich both the mind the work created, these elements come together in our products.

Simplicity in the forms - subtraction rather than decoration for its own sake; ample possibilities for customisation through colour and modularity; quality materials combined with the skill of the craftsman; accessible prices. These are the elements which make a Lago product immediately recognisable.

Tangram, Statica, Net, 36e8, Fluttua, 30mm, the NOW wardrobes and the new kitchens have all become icons within the collection, acclaimed by critics and market place alike.

In 2006 the company became a publicly listed company. Alongside the traditional family-based structure, recent years have witnessed a process of restructuring in management and production methodologies. A vital transition essential in order to be able to manage positive growth rates and face the difficult challenges of the international market place. Today, turnover is around €30 million, with around 150 employees (of which over 25% hired in 2008). An important new distribution strategy has also been initiated, with new shops opening around Europe, in partnership with major showrooms.

In today's market, it is essential that companies take note of the need of their customers. We try to go further, entering into discussion and debate through a study of how to enrich and involve the customer in the idea of bettering their life through the process of furnishing their home. In this way we have created the blog "Design Conversation ", Italy's first corporate blog.

Lago is continually involved in so-called "Lateral " projects, initiatives running in parallel with the work in development, production and the launch of new products. These Lateral projects see the participation of universities and emerging artists. Among these initiatives; the "Art Waiting Room", the first corporate waiting room transformed into an art gallery and "The Apartment-Lago Temporary Shop", a project launched during Salone del Mobile 2009 that perfectly embodies the continued reflection of Lago into the idea of redefining and re-inventing spaces for selling and putting together the company, its customers and the products.

L’Istituto Italiano Imballaggio

The Istituto Italiano Imballaggio is an association of companies that features as the fulcrum of packaging science information, professional training and diffusion for Italy. Promotion of sector innovation is one of main features. As the national packaging community umbrella and contact organization, it organizes exchanges between the various production chains, segments and user world. It does so via its relations with a network of national and international stakeholders and operators

Martini & Rossi SpA

One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI® range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. Created in 1863 in Turin, Italy, MARTINI® is today part of the Bacardi group portfolio and continues to be one of the market leader of the category. The MARTINI® brand’s longstanding relationship with motorsport and rich history of both sponsorship and participation in worldwide sporting events began in 1968 with the creation of Martini Racing™. This bold and ambitious move resulted in a pioneering sponsorship program that saw MARTINI® become one of the first-ever non-motorsport entrants to sponsor a racing team. 

With the brand’s return to Formula One™, a new generation will fall in love with the gioia di vivere (the Italian “joy of living”) that MARTINI® brings to the world.

Mt - Mundel

Mundel srl exclusively represents for italian market MT Masking Tape and directly collaborate with the japanese producer, Kamoi Kakoshi Co. Ltd, in order to develop other markets.
LOCATION

Mediateca Santa Teresa
-
Via Moscova, 28

ACTIVITIES
8 APRIL
11:00 > 12:00 Lezione di Design: come un programma tv può vincere il “compasso d’oro”
9 APRIL
11:00 > 12:00 Lezione di Design: Disegnare il mito: il design Ducati raccontato con il Monster 1200
16:00 > 17:00 Lezione di Design: Quando il packaging è cosa
10 APRIL
11:00 > 12:00 Lezione di Design: Un Manifesto della storia del design
11 APRIL
11:00 > 12:00 Lezione di Design: City Sensing: come cambia la città intelligente durante la settimana del design
12 APRIL
11:00 > 12:00 Lezione di Design: Kitchen becomes open!
13 APRIL
11:00 > 12:00 Hangover-Hangout, Unofficial Report Fuorisalone 2014
Brera Real Estate