As its now traditional, the Iconic brand MARTINI® returns this year to Fuorisalone to celebrate design, motorsports and lifestyle.
MARTINI® has a rich history in bringing lifestyle to motorsports with its emblematic MARTINI Racing Stripes and Ball&Bar adorning many cars in many memorable races and for many years. This year MARTINI® will be once more adorning Formula One™ competitions around the world by joining forces with the legendary Williams™ Team and creating WILLIAMS MARTINI RACING.
The MARTINI RACING LOUNGE in which you will be able to see the new WILLIAMS MARTINI RACING car (WILLIAMS MERCEDES FW36), will host the most glamorous aperitif of the Milan Design Week where you will enjoy some of the thrills of racing and relax with a glamorous MARTINI ROYALE®, the timeless classic MARTINI® cocktails and the bubbly MARTINI® Montelera Metodo Classico.
Beautiful food, great Design & perfect music will bring to life the MARTINI RACING LOUNGE, come and experience the MARTINI® lifestyle.
The MARTINI RACING LOUNGE is powered by IED; LEICA CAMERA ITALIA; ALMA – International School of Italian cuisine.Opening hours Fuorisalone:
MARTEDÌ 8 APRILE - H 18-22
• BRERA DESIGN DISTRICT OPENING PARTY
(by invitation only)
• DJ SET by FRANCESCA FRANZON
MERCOLEDÌ 9 APRILE - H 18-22
• THE VROOM PARTY
SOUND and VISUAL DESIGN by IED
GIOVEDÌ 10 APRILE - H 18-22
• FOODY FINISH – Food a tempo di Pit Stop
con ALMA - La Scuola Internazionale di Cucina Italiana
• DJ SET by PUNKS WEAR PRADA
VENERDÌ 11 APRILE - H 18-24
• BRERA DESIGN NIGHT - EXCLUSIVE PARTY
• ELECTRO SWING by FRANKARLA
• DJ SET by VALENTINA SARTORIO ft. ELSA MARTIGNONI – Violino
• AFTERPARTY HOLLYWOOD RYTHMOTEQUE - Corso Como, 15
SABATO 12 APRILE - H 18-22
• PIT STOP COCKTAIL - Make the perfect drink con La Pina e Diego di Radio Deejay
• DJ SET by ROLL OVER BEETHOVEN
One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI® range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. Created in 1863 in Turin, Italy, MARTINI® is today part of the Bacardi group portfolio and continues to be one of the market leader of the category. The MARTINI® brand’s longstanding relationship with motorsport and rich history of both sponsorship and participation in worldwide sporting events began in 1968 with the creation of Martini Racing™. This bold and ambitious move resulted in a pioneering sponsorship program that saw MARTINI® become one of the first-ever non-motorsport entrants to sponsor a racing team.
With the brand’s return to Formula One™, a new generation will fall in love with the gioia di vivere (the Italian “joy of living”) that MARTINI® brings to the world.