The Store based in Milan is the first italian Republic of Fritz Hansen store, thanks to Spotti’s collaboration. The space aims to reinterpret Scandinavian design through sophisticated planning that makes a strong impact at the same time. The design concept focuses on a new aesthetic that aims to mix Nordic style with Milanese style, combining historic pieces of the brand with works by new designers and Scandinavian brands never before distributed in Italy. The space is characterized by new lights and colors and the design is dominated by a wall intersecting the three floors, featuring a graphic pattern loosely based on the work of Arne Jacobsen.